Domain Rating Checker
Enter a domain to instantly see its Ahrefs Domain Rating - the strength of its backlink profile on a 0-100 scale - together with its global popularity according to Cloudflare Radar and a quick DNS overview. You can compare up to 5 domains at once.
Domain Rating
Want to increase your website authority?
One way to improve Domain Rating is to earn quality backlinks from topically relevant websites with real audiences. WhitePress lets you choose sponsored articles and publications on vetted websites using visible marketplace metrics.
Website authority leaderboard
Domain Rating of well-known websites. Updated weekly from the public Ahrefs API and the Cloudflare Radar popularity ranking.
| Rank | Domain | DR | Change |
|---|---|---|---|
| 1. | facebook.com | 100 | – |
| 2. | instagram.com | 100 | – |
| 3. | youtube.com | 99 | – |
| 4. | linkedin.com | 99 | – |
| 5. | google.com | 99 | – |
| 6. | whatsapp.com | 98 | – |
| 7. | wordpress.org | 97 | – |
| 8. | apple.com | 97 | – |
| 9. | wikipedia.org | 97 | – |
| 10. | pinterest.com | 97 | – |
| 11. | tiktok.com | 97 | – |
| 12. | github.com | 97 | – |
| 13. | x.com | 97 | – |
| 14. | mozilla.org | 96 | – |
| 15. | adobe.com | 96 | – |
| 16. | microsoft.com | 96 | – |
| 17. | shopify.com | 96 | – |
| 18. | amazon.com | 96 | – |
| 19. | baidu.com | 95 | – |
| 20. | stripe.com | 95 | – |
| 21. | paypal.com | 95 | – |
| 22. | reddit.com | 95 | – |
| 23. | spotify.com | 95 | – |
| 24. | qq.com | 95 | – |
| 25. | etsy.com | 94 | – |
| 26. | dropbox.com | 94 | – |
| 27. | zoom.us | 94 | – |
| 28. | yahoo.com | 94 | – |
| 29. | nytimes.com | 94 | – |
| 30. | cloudflare.com | 94 | ↑ 1.0 |
| 31. | forbes.com | 94 | – |
| 32. | medium.com | 94 | – |
| 33. | imdb.com | 94 | – |
| 34. | washingtonpost.com | 93 | – |
| 35. | reuters.com | 93 | – |
| 36. | cnn.com | 93 | – |
| 37. | bbc.com | 93 | – |
| 38. | ebay.com | 93 | – |
| 39. | booking.com | 93 | – |
| 40. | tripadvisor.com | 93 | – |
| 41. | hubspot.com | 93 | – |
| 42. | mailchimp.com | 93 | – |
| 43. | theguardian.com | 93 | – |
| 44. | canva.com | 93 | – |
| 45. | chatgpt.com | 93 | – |
| 46. | twitch.tv | 93 | – |
| 47. | openai.com | 93 | – |
| 48. | bing.com | 93 | – |
| 49. | snapchat.com | 93 | – |
| 50. | salesforce.com | 92 | – |
| 51. | slack.com | 92 | – |
| 52. | walmart.com | 92 | – |
| 53. | aliexpress.com | 92 | – |
| 54. | semrush.com | 92 | – |
| 55. | airbnb.com | 92 | – |
| 56. | wired.com | 92 | – |
| 57. | theverge.com | 92 | – |
| 58. | techcrunch.com | 92 | – |
| 59. | businessinsider.com | 92 | – |
| 60. | samsung.com | 92 | – |
| 61. | wsj.com | 92 | – |
| 62. | netflix.com | 92 | – |
| 63. | bloomberg.com | 92 | – |
| 64. | stackoverflow.com | 92 | – |
| 65. | espn.com | 91 | – |
| 66. | duckduckgo.com | 91 | – |
| 67. | ahrefs.com | 91 | – |
| 68. | moz.com | 91 | – |
| 69. | quora.com | 91 | – |
| 70. | roblox.com | 90 | – |
| 71. | expedia.com | 90 | – |
| 72. | kiwi.com | 77 | ↓ 1.0 |
Last updated: 13. 7. 2026
How the domain authority check works
The tool queries the public API of Ahrefs, the industry standard for backlink analysis. Domain Rating (DR) expresses the strength of a domain's backlink profile compared to other websites on a logarithmic 0-100 scale. The more quality websites link to your domain, the higher your DR. Because the scale is logarithmic, moving from DR 70 to 80 is much harder than from 10 to 20. Besides authority, the tool also shows how popular the domain is worldwide based on the Cloudflare Radar ranking, built on anonymised DNS traffic of the public 1.1.1.1 resolver, and a quick DNS snapshot: who handles the domain's email and whether SPF, DMARC and IPv6 are set up.
What domain authority is used for
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Quickly checking the strength of your own website and tracking SEO progress
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Benchmarking against competitors before planning a content strategy
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Assessing website quality when buying backlinks or PR articles
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Valuing a domain when buying or selling a website
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Choosing partners for link exchanges and guest posts
Domain Rating vs Domain Authority vs Authority Score
Domain authority is not one universal metric. Different SEO tools calculate their own scores from their own datasets, so use them for trends and competitive benchmarks rather than as exact Google ranking scores.
| Metric | What it measures |
|---|---|
| Domain Rating (Ahrefs) | The strength of a domain backlink profile on a logarithmic 0-100 scale. |
| Domain Authority (Moz) | A Moz model estimating how likely a domain is to rank well. |
| Authority Score (Semrush) | A combined estimate of domain quality from backlinks, organic signals and spam risk. |
What is a good Domain Rating?
A good DR depends on site age, niche and competition. A new local website should not be benchmarked against a national publisher, bank or global ecommerce brand.
New or weak website
Common for new projects or sites without meaningful backlinks. Focus first on technical basics and the first quality links.
Growing project
The site already has a visible link profile. Track competitors and build links from relevant sources.
Strong niche website
A good level for local brands, publishers, SaaS projects or ecommerce sites in a specific topic.
Very strong domain
Usually major publishers, known brands or sites with long-term digital PR and many quality links.
How to read the result with other signals
DR alone is not enough. You get a better view when you combine it with popularity, technical signals and whether the site has real audience demand.
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DR shows links
High DR means a strong backlink profile, not automatically great content, traffic or revenue.
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Cloudflare Radar shows popularity
A site with high DR and visible popularity is usually a stronger partner than a domain with links but no audience.
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DNS badges show basic hygiene
SPF, DMARC, email and IPv6 do not measure SEO strength, but they can reveal neglected or technically weak domains.
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Compare similar sites
The most useful benchmark is against direct competitors in the same country, language and industry.
Monthly competitor tracking workflow
- 1 Choose your own domain and 3 to 5 direct competitors.
- 2 Record DR, Radar popularity and visible leaderboard changes once a month.
- 3 Check who earned new PR articles, backlinks or media mentions.
- 4 Pick one content topic or link opportunity you can execute better.
- 5 Do not track only the number. Track organic traffic, leads and backlink quality too.
Metric limitations
- Domain Rating is not a Google metric and does not guarantee better rankings by itself.
- DR does not evaluate content quality, site speed, conversions or user satisfaction.
- Fast growth from low-quality links may look good as a number, but it is risky long term.
- Different SEO tools use different datasets, so Ahrefs, Moz and Semrush scores will not always match.